Friday, August 29, 2008

Marketing Evolution Evangelist

What are your strengths? You have probably been asked this questions in an interview before (don’t even get me started on the weakness question…seriously there just isn’t a good answer for that one and 90% of the time it will probably be some BS that will be turned into a strength). Back to the real topic here- Strengths! Everyone has at least one and we need to devote more time to developing these. Enter StrengthsFinder 2.0 (I love how they worked that buzz word 2.0 into the title).

I bought this book a month or so ago when I was so frustrated at work (not that I’m not still frustrated. I’m just on to the acceptance phase now). Anyway, I went on a business book shopping spree that night at Barnes and Noble (hey- it’s better than eating a carton of Ben and Jerrys!). I ended up with StrengthFinder 2.0 and “The Five Dysfunctions of a Team” (also a great book). I read both that week and felt so inspired!

Anyway, I was reminded of how much I loved this book today when I looked up on my cubicle wall and saw my little strength summary report:


I think these fit me to a T in the workplace. Part of the reason I get so frustrated at work is because there never seems to be time for strategy. If there is any strategy talk, that’s all it is –talk. There is no one leading the charge for change (and believe me it is needed). No one looking past Q4. No energy behind the ideas.

So I guess I need to figure out how to work these strengths into what I do everyday more in order to feel more fulfilled. There could be changes on the horizon soon and that is always a good thing. Have no fear. Keep moving forward and embrace the change! (See also the book “Who Moved My Cheese?” or Obama’s acceptance speech from last night.)

Fortunately for me there are a whole slew of marketers preaching about the need for change in our profession (see some funny cartoons that address this

You can check out a review of StrengthsFinder 2.0 on my Bookshelf Blog.

More to come about the changes on the horizon soon!

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